Can Jewelers Use Social Media? YES!

by Robyn Hawk on November 25, 2009


This is such a huge presence today and I know that a lot of people are looking for a couple components to add Social Media to their traditional advertising and PR programs.

But which ones? I think that depends on the time and effort you want to spend on learning different platforms – or on the person you want to reach.
I recently attended (from my couch ;-p ) a webinar that was hosted by the Women’s Jewelry Association (WJA). “Social Media for Jewelers” by Cindy Edelstein (of the Jeweler’s Resource Bureau) was informative…didn’t confuse the issue…and if you see Cindy booked to give this talk – get there! She is THE go – to gal in the Jewelry Industry and has the ability to simplify and relate what could be a complicated subject.
My take away from the talk was – don’t try to be on every platform…pick a few and concentrate on them.
So we are going to spend a little time looking at some of the more popular Social Networks and what they can do for you as Jewelers.

Facebook – This is probably one of the easiest platforms to use and can put your product in front of lots of eyes. Most companies that came onto FB over the last few years are discovering (some the hard way) that businesses are not allowed to have FB pages…until now. A few years ago Facebook introduced Fan Pages. Unlike the personal pages where you have friends – businesses
on Facebook have “Fans”.

Twitter – If Facebook is the noun – Twitter is the verb…on FB you can tell the story of your business, your history, etc. Twitter is about what you DO – and more importantly what you are doing – this is what you tweet about. Meet a new designer
at our New Artists trunk show – saw the most beautiful sunset – new design line to be introduced – reading a blog about conflict gold, do you know where your gold comes from? you get the drift.

MySpace – I am not as quick to write off MySpace as most – it is still a cool hangout if you are in the entertainment field (especially music or comedy). But I see it more as the Facebook of the music scene. What does that mean to you as jeweler? Musicians and their fans have always been trend setters and trend seekers. If you make a line of jewelry that appeals to the Goth or “Twilight” crowd – it could work for you.

LinkedIn – while this was at one time – just a place you went when looking for a job – this site has come into it’s own. A recent change that allows you to add your Twitter feed to your LinkedIn profile says something about the future direction of this site.
Short Blasts with photo capability – both Posterous and Tumbler allow you to post by email and the nice thing here is that you can also post a photo. This makes these sites attractive to jewelers and fashionistas…they can be great opinion sites.
…so – go ahead and get your toes wet…register for a couple of the social sites and lurk – follow your competitors and see how they are using it – this could be just that little push your business needs!

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