SEE SOMETHING YOU LIKE? HELP HIM GET THE HINT!
PGI-USA LAUNCHES “HINT TOOL” ON WWW.PRECIOUSPLATINUM.COM
New York, NY (August 9, 2013) – Every girl dreams of that magical day- her Prince Charming on bended knee professing his love with the perfect symbol of an everlasting relationship- a platinum engagement ring! But how does he know which setting is swoon-worthy? Platinum Guild International USA (PGI USA) has created a foolproof instrument to take the guesswork out of ring shopping, the new “Hint Tool.”
The Hint Tool lives on PGI-USA’s recently re-launched consumer website www.preciousplatinum.com. Users navigating the platinum design gallery can send a “hint” to that special someone indicating any piece of platinum jewelry from the site by simply clicking the “Hint This” link on any product page. This will prompt a customizable e-card that can be sent via email or social media or even printed for personal delivery. The addressee will then receive the relevant product info with the personalized message.
“Surveys find that an overwhelming amount of brides-to-be desire a platinum setting,” says PGI USA President Huw Daniel. “The Hint Tool is a way for these brides, and anyone desiring platinum jewelry, to not only express a preference of design, but to distinguish the benefit of setting it in platinum.”
Platinum is naturally white and, unlike other white metals, will never change color or fade so it is the perfect choice for jewelry that symbolizes a lasting relationship. See more facts about platinum, platinum jewelry designs, retailer locations and much more on www.preciousplatinum.com. The website has recently been revamped to provide for a more user-friendly experience with an easy-to-navigate design gallery and accessible information and tools.
About Platinum Guild International (PGI):
Platinum Guild International is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade.PGI has offices in the US, China, Japan, India and London, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit
PGI-USA’s consumer site: www.preciousplatinum.com
Robyn Hawk
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