The Opal Jewels of the Prince of Siam – Sotheby’s Fine Jewels Auction Tomorrow

July 10, 2013

The Story of the 17 year old English girl that married Prince Bira of Siam is the stuff of Hollywood movies – tumultuous (they divorced and married three times) and of course filled with gifts of amazing jewels – see the entire story here from the Dail…

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100’s Get First Exposure To GIA Careers At Africa Education Week

July 10, 2013
GIA Exhibits at Africa Education Week for the First Time
Institute introduces 1,000+ students to gem education
More than 1,000 African students were introduced to gem and jewelry education opportunities at the Career Indaba trade show in Johannesburg, June 20-22, as part of the seventh annual Africa Education Week. GIA (Gemological Institute of America) exhibited at the event for the first time, building on its endeavors bringing industry-leading gemological and design education to the nations that produce diamonds and other gems. The Institute’s representatives met with prospective students, handing out education materials and discussing gemology and jewelry program options.
GIA, a global independent organization dedicated to ensuring the public trust in gems and jewelry through research, education and laboratory services, was the only organization of its kind to exhibit at Career Indaba. Attendees learned that a passion for gems and a keen eye are the two most important prerequisites to embark on an education with the Institute, which offers courses in diamonds, colored gems, pearls and jewelry design.
“GIA was new and exciting to the students, and responses about our education programs have been pouring in since the event,” said Elizabeth Bokaba, GIA’s manager of alumni and client relations in South Africa. “Africa Education Week is an outstanding opportunity to reach students who wish to enrich their studies. We absolutely plan to return in the future.”
Since 2008, GIA has expanded its presence in Africa, opening two full-time laboratories and offering classes in Gaborone and Johannesburg, establishing partnerships with government agencies and universities throughout the continent, and maintaining a global network of active alumni. Today, there are more than 800 alumni and two GIA Alumni Chapters in Africa.  
Many students and schools were also interested in GIA’s Junior Gemologist Program™, which gives students from ages of 10-15 the opportunity to discover the world of gemology through hands-on, practical training. Plans are currently underway to expand the program, which was introduced to Africa in 2012.

For more information about GIA education in Africa, visit, or email [email protected],[email protected] or [email protected].   
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New York Antique Jewelry & Watch Show Returns to The Metropolitan Pavilion

July 9, 2013
Look for Raymond Lee Jewelers in NY

New York City, home to the renowned New York Diamond District, and many famed jewelry enthusiasts who will shop aisles and aisles of one-of-a-kind merchandise at the upcoming New York Antique Jewelry & Watch Show. U.S. Antique Shows, the world’s leading producer of indoor antique shows which focus on antiques, including antique, vintage and estate jewelry and watches, announces today that it will host its 7th Annual New York Antique Jewelry & Watch Show at The Metropolitan Pavilion, July 26 – 29, 2013.

More than one hundred of the most prestigious dealers in the industry will showcase their unique antique and estate jewelry and watches to New York’s celebrities, artists, musicians, residents and visitors during the annual show. “Not only is New York City the fashion and media center of the world, it’s also the jewelry capital,” said Dan Darby, GLM vice president and U.S. Antique Shows group director. “And celebrities, VIP’s and industry insiders from around the globe come to the city to attend the New York Antique Jewelry & Watch Show to discover extraordinary, one of a kind pieces. It’s the perfect occasion for them to connect with the most prominent dealers in the jewelry and watch community.”

This year during recent award shows movie stars and pop royalty dazzled the crowd and viewers at home while wearing one-of-a-kind, precious jewelry and timepieces from around the world. Jennifer Garner was stunning in a designer dress and diamond-studded necklace while Kristen Stewart wore rose gold and old mine cut diamond necklace, with 91 graduated diamonds, approximately 10 carats. Other celebs known for their sophisticated NYC jewelry and watch style include Maroon 5 front man Adam Levine and the queen of New York fashion, “Sex and the City’s” Sarah Jessica Parker.

In its seventh year, the New York Antique Jewelry & Watch Show offers an intimate setting for attendees to walk the Show floor and search for that one of a kind timepiece while learning about the fascinating world of antique jewelry from industry experts. Elegant and distinctive signed pieces from famous designers names including Cartier, Tiffany & Co., David Webb, Harry Winston, Patek Philippe, Van Cleef & Arpels and many others will infuse the show floor at The Metropolitan Pavilion. Additionally, all categories of jewelry such as cameos, tennis bracelets, rings, decorative necklaces, brooches, gemstones and pendants will be available. These stunning collections represent all eras of jewelry history from the Georgian to Art Deco era.

Show times are Friday, July 26, 1:00pm – 7:00pm; Saturday, July 27 – Sunday, July 28, 11:00am – 7:00pm and Monday, July 29, 11:00am – 4:00pm. Admission is $20 to attend all four days. For more information about the show, or to purchase tickets, please call (239) 732 – 6642 or visit

About U.S. Antique Shows
The New York Antique Jewelry & Watch Show is produced by U.S. Antique Shows, a division of GLM. U.S. Antique Shows is the world’s largest producer of indoor antique shows that focus on antiques, vintage and estate jewelry and watches, including The Original Miami Beach Antique Show, the world’s largest indoor antique show, Miami National Antique Show, and shows focused on antique, vintage and estate jewelry and watches. U.S. Antique Shows produces events in major markets including Las Vegas, Los Angeles, Miami, Miami Beach and New York and brings together well established dealers with a targeted audience of antiques collectors as well as novice enthusiasts to promote the purchase and appreciation of rare and unusual historic merchandise. U.S. Antique Shows annually draws more than 2,400 dealers and represents 22 countries that exhibit rare and signature collections to more than 50,000 consumers from around the world.

For more information, visit us online at
Like us on Facebook:,
Follow us on Twitter: @USAntiqueShows and Pinterest:

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NAJA’s Mid-Year ACE-It Conference in Pittsburgh August 10-13th

July 8, 2013

ACE™ It Conferences by NAJA
Appraisers Continuing Education
The National Association of Jewelry Appraisers announces its 40th Annual Mid-Year Conference to be held in Pittsburgh  PA, August 10 – 13, 2013 at the Renaissance Pittsburgh Hotel. 
The appraisal organization dedicated exclusively to gems and jewelry presents an outstanding program to assist the professional appraiser’s continuing education and an unparalleled networking experience. 

This unprecedented four day conference has overall themes – Workshops, Antique Jewelry, Jewelry and Appraisals!  Every session is an experience on various aspects of the focused topics – a real service for appraising gems and jewelry.  THIS is what every professional gemologist/appraiser needs!

Saturday – August 10, 2013 – Simultaneous Hands-On Workshops
Hands-on with Ivory & the Look Alikes – Bobby Mann

Rolex 101: Identifying Counterfeit or Replica Rolex Watches and Parts – John Brozek


Sunday, August 11, 2013 – Jewelry!

Let There Be Light – Illuminating the Crown of Light Brand – Tammy Cohen, Asaf Nahum & Lauren Strachan

Beauty or The Beast – Cutting Corners Cutting Gemstones – Geoffrey Dominy, FGA

50 Amazing Ways to Energize Your Appraisal Business and Maximize Your Time While Enjoying Life – Jeff Averbook, GG


Accelerated Antique Assessment – Louis Scholtz

Monday, August 12, 2013 – Antique Jewelry

 Stop Wasting Time! (Helpful Information When Appraising Timepieces) – Dean Powell

 World Hallmarks-Europe (A Refresher and Update Session) – Danusia Niklewicz, GG

 A Sneak Peek into World Hallmarks – Volume 2 (Hallmarks – the World Outside Europe) – Danusia Niklewicz, GG

Faberge and Russian Gold & Silversmiths: Mid 19th –early 20thCentury- given – Joseph DuMouchelle, GG

Oscar Heyman- 100 Years of American Craftsmanship- given – Melinda Adducci, GG

Tuesday, August 13, 2013 – Appraisals – What Matters

Estate Appraisals – As Unavoidable as Death & Taxes! – Martin Fuller, GG

 USPAP (Uniform Standards of Professional Appraisal Practice) and the Personal Property Appraiser – Lee Robinette, ASA

Uh-oh! What Do I Do Now? (Panel) – David Atlas, GG

To receive a conference brochure or for further information and conference reservations, contact: 
Gail Brett Levine, GG, 
Executive Director, 
National Association of Jewelry Appraisers,  


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‘Fancy Royals’ collection by Royal Asscher® Honors The "House Of Orange"

July 8, 2013

‘Fancy Royals’ collection by Royal Asscher®
Honors The “House Of Orange”

Earlier this year, to honor the coronation of King Willem-Alexander, Royal Asscher® launched a grand, new jewelry collection. The aptly named ‘Fancy Royals’ collection is set with the most lively orange diamonds and sapphires in honor of the Dutch Royal family (The House of Orange). 

The line features three unique rings available in 18 carat gold set with orange and white diamonds and silver with orange sapphires and white diamonds. Prices start at  $2.575

Over the years, Royal Asscher® has always had a close knit relationship with various Royal families throughout the world. 

In 1908 the Asscher brothers from Amsterdam cut the biggest diamond in the world: the Cullinan. The Cullinan I (530cts) was so large that 9 sizeable diamonds were cut from it and mounted in the cross of the Scepter, the Cullinan II (317crts) is mounted in St. Edward’s Crown. Both are part of the Royal Crown Jewels and on permanent display in the Tower of London. 

In 1980 Her Majesty Queen Juliana of the Netherlands granted the Asscher Diamond Company the Royal title as acknowledgment to both the company and family’s leading role in the diamond industry. In 2011 this Royal title was extended for another 25 years so in honoring the House of Orange they also pay homage to their own history.

Styles presented in the photos above:
-Fancy Royal ring 18ct white gold with 1.50 ctw orange diamonds and 0.70 ctw white diamonds
Price $7675
-Fancy Royal ring 18ct yellow gold with 1.50 ctw orange diamonds and 0.70 ctw white diamonds
Price $7675

-Fancy Royal ring silver with 1.99 ctw orange sapphires and 0.70 ctw white diamonds 
Price $2575



Connect with Royal Asscher:

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The Buzz Is Growing For International Diamond Week – Following An Exciting JCK Las Vegas

July 7, 2013

If the excitement about the demand for polished diamonds at the JCK Las Vegas show is an indication, the upcoming US & International Diamond Week in Israel in August is going to be extraordinary, both for the foreign visitors and for the Israeli di…

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UK Jewellery Awards Winners 2013

July 7, 2013

The UK Jewellery Awards were given out, 17 in all, by TV personality Dawn O’Porter who hosted a lively crowd at the Natural History Museum in London.Highlights included Designer of the Year going to Sophie Harley – Store Design to Bremont (who took two…

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#JWLV – Rio Tinto’s "Diamonds With A Story" Part 1 – the Glamour #LUXURY #JCK2013

July 3, 2013

One of the best bits of information, for me, to come out of LUXURY was the news that Rio Tinto would be retaining it’s Diamond Companies, and has, in fact expanded on their “Diamonds With A Story” campaign.

According to it’s description on JCK Marketplace: Rio Tinto is one of the world’s major diamond producers through our 100 per cent control of the Argyle mine in Australia, 60 per cent share of the Diavik mine in Canada, 78 per cent interest in the Murowa mine in Zimbabwe and 100% ownership of the Bunder Project in India. All of our diamond operations are committed to making a positive contribution towards sustainable development, with our stewardship interest focused on the exploration, production and sales of rough diamonds.
A little recent history – Rio Tinto owns a majority stake in three major Diamond Mines – the most productive of which is the Argyle mine, famous for it’s fancy brown, pink and red diamonds. Earlier this year, Rio Tinto announced that it would be selling off it’s Diamond Division…then in a reversal they announced that it has decided to “retain its diamonds businesses after concluding a strategic review which considered a range of options, including potential divestment.”
In a quote from Anthony DeMarco’s blog on Jewellery Net Asia:
“The medium to long-term market fundamentals for diamonds remain robust, fuelled by growing demand for luxury goods in Asia and continuing strong demand in North America,” said Rio Tinto Diamonds & Minerals chief executive Alan Davies. “We have valuable, high-quality diamonds businesses that are well positioned to capitalise on the positive market outlook. After considering a number of alternative strategic ownership options it is clear the best path to generate maximum value for our shareholders is to retain these businesses.”

At the 2012 LUXURY show in Las Vegas, Rio Tinto introduced the “Diamonds With A Story” campaign in an effort to educate buyers, manufacturers, and consumers about the origins of Rio Tinto diamonds. Armed with information from a Shand Group research project, the company indicated that more than three quarters of consumers care about where their diamond is from and how it is mined.
“The four Cs are still important, however for today’s consumer we need to go further and explain the other layers which are the human, geological, and cultural histories wrapped up in every Rio Tinto diamond,” Jean-Marc Lieberherr, general manager for the sales and marketing of diamonds of Rio Tinto mines, said in a statement to JCK’s Jennifer Heebner.
This year, in a statement to Centurion Editor Hedda Schupak, Bruno Sane, general manager of marketing for Rio Tinto Diamonds, said, “Diamonds With A Story is the umbrella signature of our global market development initiatives in both established and emerging markets. It is also recognizes that diamonds are not commodities, that every diamond has a story worth telling which consumers are keen to hear.”
Carrying that product one step further – this year at LUXURY the mining giant introduced …the rest of the story!
Rebecca Foerster, US vice president at Rio Tinto Diamonds, talked about the new chapter of their campaign as “inspiration to the industry”…she explained that today’s younger consumer isn’t looking for the bling factor – they really want the “story” of their stone.

How does Rio Tinto seek to inspire? 

 …four new, unique diamond stories—Shaped by Origin, Cutting Impact, Mixed Medium, and Color My World. 
Press and Designers gather in the Rio Tinto Booth at LUXURY – the four distinct new stories is visible above our heads
At their annual Press Event at LUXURY, they showed how these stories could inspire. Rio Tinto engaged 8 designers to address a specific story and those collections were for sale to Retailers attending JCK & LUXURY. 

According to Forester: . “The hope is that retailers will be interested in showcasing these collections in stores, since the designers brought the stories to life, and for others to be inspired to make their own beautiful jewelry based on these themes.”

The always charming and very competent hand orchestrating the many facets of this event was the Industry’s favorite Spokeperson, Michael O’Connor

Using diamonds sourced from Rio Tinto’s Argyle mine in Australia and Diavik mine in Canada these designer pieces were chosen because of their unique representation of the company’s initiative.

Shaped By Origin concentrates on the origins of Rio Tinto’s stones and the company’s projects in the regions it mines – represented by designer Zoltan David‘s Dreamcatcher Collection, from the Aboriginal, Dreamtime. This very elegant tribal look of a blackened Stainless Steel open structure set with Argyle Diamonds on a rose gold backing the color of Australia’s red earth, spoke to the Maori people, indigenous to Australia’s Outback and the location of the Argyle Mine. 

Zoltan David was joined in this category by the effervescent Shelly Purdy, the designer is as sparkling as her Royal Collection utilizing Canadian Diamonds from Rio Tinto’s Diavik mine…

…and Belgian company, Casa Gi whose rugged, masculine collection will have every man wearing diamonds! 

Mixed Media this category really proved that these were NOT your Grandmother’s Diamonds, presenting Diamonds in some of the many diverse media that Designers are creating in today!  Beautifully represented by Kara Ross of Kara Ross New York, LLC, her work with Diamonds in Concrete (the obviously diverse dichotomy of the materials represented the streets of New York) and in Wood was a collection of bold and forward thinking pieces.

Cutting Impact  plays up sustainability and ethical issues – emphasizing company projects in the regions it mines…this category was represented by Alexandra Hart’s Pure Flight Collection…the designer’s own blog features a 5 part write up of her journey with this collection.

….and Phyllis Bergman of Mercury Ring – as the co-founder of the Diamond Empowerment Fund, being chosen in this category is, I would imagine, dear to her heart.

Color My World is the heart and soul of the Argyle Diamonds – natural colored diamonds from this location range from champagne to cognac and pale pinks to reds…Rio Tinto mines have also produced Silvermist.   Representing color was Kristin Hanson whose Skyline Collection paid homage to the skyline of her home in New York.


Also in this category is the aptly named “Color Me Vivid”  Collection from Joan Park with its colorful and distinctly Bollywood feel – this was a very consumer friendly collection.

Rio Tinto hopes that retailers will not only purchase these lines for their stores but that they will inspire them to create their own “Stories”.
Part Two of this story will cover the Mines – the presentation at LUXURY gave a rare glimpse into the actual mining process.
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#JWLV – JCK ROCKED the Seminars – Branding with Andrea Hansen #JCK2013

June 28, 2013
Brand Strategy Versus Brand Intelligence
Seminar given by Andrea Hansen-JCK 2013

Andrea Hansen of Luxintelligence

Often we hear to succeed we need to work hard but working hard is not enough. As Oprah Winfrey once said “ Don’t worry about being successful but work toward being significant and the success will naturally follow”.

Talent, hard work is not enough. You need to do research and analysis, understand the business model of the people you work with.

You need to be a storyteller, be passionate, you need a strategy, discipline, preparation is key. Brand building is discipline.

What do those who succeed have in common? Focus.

Your brand needs to have an intelligent, thoughtful and defined point of view (POV). A good example of that is Carole Brodie who was the first to offer her line of dazzling colorful and detailed jewelry and products on HSN and who now has annual revenues in the 30 Million dollars.

Only the strongest survive. So look at the market and ask yourself: Does your brand deserve a corner of the sandbox? Ask yourself these questions:

1- Are you a brand or a manufacturer?
2- Are your original?
3- Who is your hero brand and how did they do it?
4- Who are your competitors; creatively, in the market?
5- Why would anyone buy your product?
6- Why would a retailer carry your line?

SWOT: Are you ready to sell?
Sales calls, trade shows, market visit, they are all job interviews for your brand. Make an in-depth analysis of your internal and external factors that determine potential and ultimately, your success in the marketplace. Internal perspective include a list of your strengths on the positive side and weaknesses on the negative side. External would be opportunities and threats.

Now to get started you need to do the following:

1-Understand your industry
2- Join a trade organization to stay current on the industry. 

Be informed. For example the luxury market of 2013 shows a willingness to buy again but with these criteria: customers are looking for excellent value, subtle understated luxury, top quality within the category of goods, uniqueness, design & functional excellence, and personal meaning (like monogram jewels which are hot these days).

3-Enter design competitions
4-Join mentoring programs
6-Network but define what value you can offer to others
7-Understand your market: what can you offer that is new? What does the market needs? Find the void.
8-Dream big: are you the next big thing?
9-Stay open, ask questions
10- Adapt, change, grow
11-Be your “Sunday Best”, all the time!

Your success Ladder should look like this:
1- Brand Point of view. Make sure to have one.
2- Quality & pricing. 
3- Competition. Understand it.
4- Communications. This is your voice
5- Distribution platforms and strategy. Think beyond the usual.

Ask yourself: Are you needed?
1- Develop your point of view. Your POV should be 30s long. Call it the elevator pitch.
2- What is your voice?
3- What makes your truly unique?
4- Is there a need for you?
5- What is the demand for your product?
6- Who is the consumer who will buy your line?
7- Who is the retailer that sells to that consumer? And why does he need you?

Consider market demand versus innovation. “ If I had asked the public what they wanted, they would have said “faster horses”-Henry Ford on creating the T-Model car.

Don’t confuse supply and demand: because you can make it does not mean it is needed.

Brand equity leads to brand desire leads to desirable business. Brand equity is: brand attributes, brand awareness, public perception and brand loyalty.

Create a desirable brand by building value around your core and set the tone for future negotiations. You need to have these:
1-Selling techniques
2-Stellar training
3- Sales support
4- Press relevance
5-Social media strength: facebook, twitter, youtube etc.
6-Collaterals-These need to be top quality
7-Unique event model
8-Brand ambassador
9-Cause of social responsibility
10-Ethical sourcing

Brand Value Chain:
1-Marketing programs (advertising, email, packaging, incentives)
2-Brand image ( awareness, attributes, differentials, strengths)
3-Brand equity (attitudes, associations, personality, preference, 
4- Revenue (translate equity into profit, distribution, advantage, pricing power, expense reduction.

Marketing programs represent effectiveness to create brand image which represents relevance to brand equity and correlation exists between brand equity and revenue.

Brand Touchpoint wheel: Imagine a wheel split into three categories. 
Pre-purchase: includes advertising, website, collateral, quality
Purchase: value, POP displays, assortment, in store experience
Post-purchase: loyalty programs, customer service 

Create a Branding Check List
1-Do a comprehensive trademark search
2- Develop a powerful brand identifier – use it consistently
3- Create a strong Brand Identity and a Brand Statement
4- Make sure your team understands your Vision and Mission
5- Foster brand loyalty at every opportunity
6-Know your client
7- Hold off spending except…on a good website and SEO
8-Your business card is no longer a piece of paper – It’s your digital presence

Authentic Versus Original – Authentic brands are passionate about their core, transparent, 
energized. Brand authenticity is itself an outcome—the result of continuous, clear, and consistent efforts to deliver truth in every touch point. It is worthy of belief and trust. Examples of authentic brands include Nike, Starbucks, Apple, Virgin, Target, Tiffany, Chanel, BMW… And once you have brand awareness, a name recognition and a loyal following you can have fun with your partnerships in advertisements.

Branding Intelligence Mantras

1-Protect the halo of your brand: Define strength, define positioning create a visual code that best expresses brand voice, be focused, single minded, determined and patient.

2-Every decision is a branding moment

3-Think of your sustainability and long term vision: What is your signature element? How will your collection evolve? How will you manage changes in fashion, trend and behavior? How will you manage growth and support your business partners?

4-You must tell your story ALL the time! If you tell it enough, someone will listen

5-Seek best in class even outside your industry. For example, Chipotle is a brand worth studying.

6-Keep checking: Who is your customer? Does your customer need, understand or buy your product? Is your pricing strategy right for your customer? Is your message adequate for your customer? Are you using communication strategies that reach your customer? Are you 
selling where your customer shops?

7- Remember marketing is about telling your story and social media marketing is about getting your customers to tell it for you. Think Twitter, Facebook, Pinterest….

Brand Voice Versus Designer Voice

1-Good content travels far
2-Get media trained 
3-Know how to sell
4-Develop a personal style
5-Ask for what you need
6-Have a thick skin
7-Be able to reinvent yourself 

And finally there is your small circle which is your comfort zone, STEP OUT OF IT!, this is where the magic happens.

Guest Post
by Natalie Leseine, Atelier Leseine

I am excited to be able to offer these Seminar write ups – I am rarely able to cover the massive seminar schedule and still do the shows justice. So this years a couple of friends offered to attend a seminar and report on it.  

Natalie Leseine is the owner and award winning design talent behind Atelier Leseine.  Born in Paris, now residing near San Francisco, Nathalie Leseine’s first love affair with jewels started in Paris when she would walk along the Place Vendôme in Paris, her creativity took flight spying enticing jewels in Cartier’s windows — and at Boucheron, Van Cleef & Arpels and Chaumet.   Her first step in design her Pearle Captive Collection was an award winning hit!

“A fusion of cultures, of forward designs with classic sensibilities is the vision behind the jewelry by Atelier Leseine”. Nathalie Leseine

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Unlimited Access – Brides To Be Can Now Try On Every Ring In The Jeff Cooper Catalog – Virtually!

June 28, 2013

Since the inception of e-commerce, Retailers have tried to develop a means to provide online service that is seamless when compared to in store services.  

This new App from Jeff Cooper goes beyond the in store experience…you can from the comfort of your couch – try on every ring in the Jeff Cooper catalog (not just the styles available from the retailer in your area) – stack multiple styles – or just try the wedding band with her Engagement Ring – take a photo of her favorites and share them with friends on her favorite Social platforms!

Fun new app lets brides try on Jeff Cooper rings anytime, anywhere.  After making its debut earlier this month at JCK’s Luxury show in Las Vegas, Jeff Cooper’s new virtual try-on app is now available to the public. The New York jewelry designer expects the app to revolutionize the way consumers shop for wedding jewelry.

Now available throughthe App Store, the app is tailored to the specific needs and desires of brides-to-be, who can now try on unlimited rings with no geographic or time constraints. Consumers will be free to experience the designs in a completely fun, relaxed and personalized way.

The app finds your favorite rings, shows you how you look in them, takes and shares photos socially, and connects you with an authorized retailer with one click. For a live look, the mirroring function puts the jewelry on you in real time. While trying on, customers can click on the pricing icon, compare similar and matching items, and even watch a product video.

After testing the app on luxury retailers in Las Vegas, David Cooper – who is the President of the company – noted, “People really loved it. They were engaged using it, and everyone thought it looked great. We’re excited to be bringing our designs to an even wider audience.”

About Jeff Cooper

40 years ago, Jeff Cooper began designing rings that exude timeless styling, taking what he knew to be beautiful and making it refined and precise. Either David or Jeff Cooper personally inspects each ring before it leaves the shop, to ensure that it’s the perfect reflection of all the emotions and memories it symbolizes.

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