{"id":991,"date":"2012-03-13T00:21:00","date_gmt":"2012-03-13T00:21:00","guid":{"rendered":"http:\/\/userblogs.ganoksin.com\/dailyjewel\/?guid=c913856fc4c686c9d0c59882ac7f94cd"},"modified":"2012-03-13T00:21:06","modified_gmt":"2012-03-13T00:21:06","slug":"virtual-basel-baselworld-impressions-of-the-halls","status":"publish","type":"post","link":"http:\/\/userblogs.ganoksin.com\/dailyjewel\/2012\/03\/13\/virtual-basel-baselworld-impressions-of-the-halls\/","title":{"rendered":"Virtual Basel: BaselWorld \u2013 Impressions of the Halls"},"content":{"rendered":"

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Guest Post by Ed Estlow: Are you having fun yet?  Ed is back for day two at BaselWorld!!!  …well Virtual Basel!<\/i><\/b><\/span><\/div>\n

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OK watch fans! I\u2019m back for Day 2 of this virtual adventurethrough the horological halls of BaselWorld. Yesterday I promised I\u2019d take astep back and try to give you an overall idea of the show.<\/o:p><\/span><\/div>\n
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BaselWorld is spread across six \u201challs,\u201d or buildings set afew blocks from the east bank of the Rhine River in Basel. The halls arenumbered 1 through 6, but they\u2019re also named: the Hall of Dreams, the Hall ofVisions, the Hall of Elements, the Hall of Sensations, the Hall ofInspirations, the\u2026 well, you get the idea.<\/o:p><\/span><\/div>\n
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These buildings are HUGE. Some are bigger than others, butthey\u2019re HUGE! And more interesting to me, they\u2019re more or less permanentlydedicated to BaselWorld. I have to believe other things happen there during theyear, but this whole facility is purpose-built for watch and jewelryexhibitions.<\/o:p><\/span><\/div>\n
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I remember six years ago when I ventured into Hall 1 for thefirst time. This is the Hall of Dreams, the main hall where the BIG brands havetheir pavilions. There\u2019s really no way to convey just how big these pavilionsare. At a regular trade show, a booth might be as big as 20\u2019 by 30\u2019 \u2013 andthat\u2019s a big one.<\/o:p><\/span><\/div>\n
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At BaselWorld, the \u201cbooths,\u201d or pavilions are perhaps 30\u2019 or40\u2019 square (some easily two or three times that), and are typically two or three\u2013 count \u2018em, 3 \u2013 stories high! Inside of Hall 1! <\/o:p><\/span><\/div>\n
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Source:BASELWORLD<\/span><\/div>\n
The first floor of most of these pavilions are generallyopen to the public. The second and third floors are offices and meeting rooms. Opento the public? Yes, BaselWorld is a public show. I was fascinated to see theoccasional family milling around the place, sometimes pushing the stroller ofan extremely young watch fan.<\/span><\/div>\n
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Here\u2019s a short video to give you a sense of the place:<\/o:p><\/span><\/div>\n
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