Baselworld 2012 was the scene for the 3rd Platinum Design Awards competition held by Platinum Guild International. Naturally white and highly durable, the most intricate of jewelry designs captured in unchanging platinum will retain their beauty for generations. The world\u2019s greatest jewelry designers have always preferred working with platinum \u2013 as was evident in the wonderful platinum pieces entered into the Awards. 52 stunning platinum jewelry designs were displayed at the 26 participating manufacturer\u2019s booths, and were judged by 50 international journalists visiting the show.<\/u><\/u><\/span><\/div>\n

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There were four platinum categories to enter: Men’s jewelry, Bridal jewelry (most commercially appealing), Bridal jewelry (most innovative design) and Trends. Each journalist voted for the piece that, in their opinion, was the best in each category. The votes were counted and the winners were announced at a cocktail party held on Saturday evening and presented with their awards by James Courage, CEO of Platinum Guild International.<\/u><\/u><\/span><\/div>\n

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The winning pieces were: <\/u><\/b><\/span><\/div>\n

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Bridal Jewelry (innovative design):<\/span><\/b><\/div>\n1^{st<\/sup> place to \u201cFrench Kiss\u201d by Philippe Tournaire<\/u><\/u><\/span><\/div>\n}
2^{nd<\/sup> place to \u201cEnsemble\u201d collection by Matthia\u2019s & Claire<\/u><\/u><\/span><\/div>\n}
3^{rd<\/sup> place to \u201cFlow\u201d by Domino<\/u><\/u><\/span><\/div>\n}
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Bridal Jewelry (commercially appealing design):<\/u><\/u><\/span><\/b><\/div>\n
1^{st<\/sup> place to \u201cEnsemble\u201d collection by Matthia\u2019s & Claire<\/u><\/u><\/span><\/div>\n}
2^{nd<\/sup> place to \u201cCorona\u201d by Gerstner<\/u><\/u><\/span><\/div>\n}
3^{rd<\/sup> place to \u201cPlatinum tri-set\u201d by Meister<\/u><\/u><\/span><\/div>\n}

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Trends:<\/u><\/u><\/span><\/b><\/div>\n
1st place: to \u201cPunti di Vista\u201d <\/a>by Bonato Milano 1960<\/u><\/u><\/span><\/div>\n
2^{nd<\/sup> place: to <\/span>\u201cPlatinum bangle\u201d by Heinz Mayer<\/u><\/u><\/span><\/div>\n}
3^{rd<\/sup> place to \u201cVendetta Divina\u201d by Gebr\u00fcder Schaffrath<\/u><\/u><\/span><\/div>\n}

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Men’s Jewelry:<\/u><\/u><\/span><\/b><\/div>\n
1^{st<\/sup> place to \u201cKerouac\u201d by Roberto Demeglio<\/u><\/u><\/span><\/div>\n}
2^{nd<\/sup> place to \u201cControl\u201d by TTF<\/u><\/u><\/span><\/div>\n}
3^{rd<\/sup> place to \u201cCrocodile\u201d by Paolo Piovan<\/span>

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Platinum Guild International<\/a><\/span>
Platinum Guild International is funded by leading platinum producers and refiners. Founded in 1975, we have been providing sales support and training to all levels of the jewelry trade for almost 30 years. In addition to our headquarters in London, we have offices in each of the world’s major jewelry markets – China, Germany, Italy, India, Japan and the USA.<\/span> <\/span><\/div>\n
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