{"id":98,"date":"2009-05-28T16:52:11","date_gmt":"2009-05-28T21:52:11","guid":{"rendered":"http:\/\/mardonjewelers.userblogs.ganoksin.coms\/?p=98"},"modified":"2009-05-28T16:52:11","modified_gmt":"2009-05-28T21:52:11","slug":"niche-marketing-thru-local-products","status":"publish","type":"post","link":"http:\/\/userblogs.ganoksin.com\/mardonjewelers\/uncategorized\/niche-marketing-thru-local-products","title":{"rendered":"Niche Marketing Thru Local Products"},"content":{"rendered":"<div id=\"attachment_99\" style=\"width: 360px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/userblogs.ganoksin.com\/mardonjewelers\/files\/2009\/05\/matilija-pendant.gif\"><img aria-describedby=\"caption-attachment-99\" loading=\"lazy\" class=\"size-full wp-image-99\" src=\"http:\/\/userblogs.ganoksin.com\/mardonjewelers\/files\/2009\/05\/matilija-pendant.gif\" alt=\"Matilija Flower Pendant\" width=\"350\" height=\"310\" srcset=\"http:\/\/userblogs.ganoksin.com\/mardonjewelers\/files\/2009\/05\/matilija-pendant.gif 550w, http:\/\/userblogs.ganoksin.com\/mardonjewelers\/files\/2009\/05\/matilija-pendant-300x266.gif 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/a><p id=\"caption-attachment-99\" class=\"wp-caption-text\">Matilija Flower Pendant<\/p><\/div>\n<p>The Matilija Poppy is a beautiful and very recognizable wildflower found only in Southern California, making it a great subject for what I call &#8220;Local Product&#8221;.\u00a0 If you can find an object, a symbol, a graphic, or a phrase that is unique to your community, try using it as a design theme for a line of jewelry.\u00a0 We&#8217;ve had great success with jewelry collections featuring the Tennessee Pearl, the Riverside Raincross, and the Matilija Poppy.\u00a0 The key is to find something that resonates strongly within a community, and then develop your designs around it.<\/p>\n<p>It&#8217;s not always easy&#8211;While living in Tennessee, we manufactured Tennessee Pearl jewelry that sold extremely well in the eastern part of the state.\u00a0 We would hardly sell a piece in West Tennessee&#8211;it was just a different mindset.<\/p>\n<p>Look for things that your community is proud of, that identify your town or area, or that stand out as unusual.\u00a0 Our Raincross Collection has helped keep the doors open in these tough times.\u00a0 You could even try things like Bigfoot or Flying Saucers.\u00a0 Read how our <a href=\"http:\/\/www.mardonjewelers.com\/blog\/mardon-happenings\/glory-from-old-california-the-matilijas-are-in-bloom\/\">Matilija Collection<\/a> is connected to Southern California on the Mardon <a href=\"http:\/\/www.mardonjewelers.com\/blog\/\" target=\"_blank\">Blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Matilija Poppy is a beautiful and very recognizable wildflower found only in Southern California, making it a great subject for what I call &#8220;Local Product&#8221;.\u00a0 If you can find an object, a symbol, a graphic, or a phrase that is unique to your community, try using it as a design theme for a line [&hellip;]<\/p>\n","protected":false},"author":113,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[162,167,180,208,243],"_links":{"self":[{"href":"http:\/\/userblogs.ganoksin.com\/mardonjewelers\/wp-json\/wp\/v2\/posts\/98"}],"collection":[{"href":"http:\/\/userblogs.ganoksin.com\/mardonjewelers\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/userblogs.ganoksin.com\/mardonjewelers\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/userblogs.ganoksin.com\/mardonjewelers\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"http:\/\/userblogs.ganoksin.com\/mardonjewelers\/wp-json\/wp\/v2\/comments?post=98"}],"version-history":[{"count":0,"href":"http:\/\/userblogs.ganoksin.com\/mardonjewelers\/wp-json\/wp\/v2\/posts\/98\/revisions"}],"wp:attachment":[{"href":"http:\/\/userblogs.ganoksin.com\/mardonjewelers\/wp-json\/wp\/v2\/media?parent=98"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/userblogs.ganoksin.com\/mardonjewelers\/wp-json\/wp\/v2\/categories?post=98"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/userblogs.ganoksin.com\/mardonjewelers\/wp-json\/wp\/v2\/tags?post=98"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}