For the first time, a competition evaluating both
Described as a game changer, the Future of Design Business competition seeks to discover, promote and catapult the next great jewelry designer into the market.
Submissions include our business plan-like application, marketing materials and visuals of your jewelry line. The application includes an in-depth questionnaire that teaches you about strategy and marketing planning along the way — and gives you plenty of time to compose your answers.
This is an unprecedented competition with a vast level of industry participation, unique judging process and a dream prize package.
Six semi-finalists win:
- a mentoring date (by phone if in-person isn’t possible) with one of our Dream Team designers
- a feature on NationalJeweler.com
Three finalists also win:
- trip to NYC to participate in the finale
The winner also receives:
- a year of manufacturing services by Fusion Jewelry
- a year of sales representation by Viewpoint
- sales training and retail introductions by Performance Concepts
- consulting on strategy, financials and technology by StrategyWerx
- a booth in globalDESIGN
- premium membership on JewelryDesignerFinder.com
- a suite of marketing products from Jeweler’s Resource
- a booth in the Designer Showcase at the JA NY Show
- an ad campaign in INDESIGN magazine
- photography and ad campaign creation by RSP Media
- inclusion in three celebrity award suites with Michael O’Connor
- mentorship by all the judges
- promotion and publicity throughout the process
- more prizes to be added as new sponsors are secured!
- Application process opens Wed. Sept. 7th
- Application deadline is midnight PST Dec. 1st
- You can work on your online application in a stop-and-start fashion till Dec. 1
- Winner selected March 13, 2012
DETAILS:
- www.FutureofDesignContest.com
- It’s a business contest, not just a design contest
- The application process walks you through critical business strategies
- Every applicant gets a professional critique of/advice on his/her business plans
- Winner gets more than $250,000 worth of goods and services
- Six semi-finalists get prizes and mentoring with a Dream Team member
- Three finalists are flown to New York for final judging
- Live finale, “Shark Tank”-style, at MJSA Expo New York in NYC on March 13, 2012
- All are welcome to attend by registering for an MJSA EXPO show badge
- Unique judging process:
- Business plan submitted as well as designs
- In-depth business questionnaire akin to a marketing plan
- Judges interview six semi-finalists live via conference video
- Three finalists make live pitch in front of judges & audience in NYC
- Vast level of industry participation, probably unprecedented
- Cindy Edelstein – Jewelers Resource Bureau / cindy@jewelersresource.com
- Andrea Hill – StrategyWerx / andrea.hill@strategywerx.com
- Kate Peterson – Performance Concepts
- Mendel Rotenberg – Fusion Jewelry
- Jim DeMattei – ViewPoint
- Gurhan
- Erica Courtney
- Todd Reed
- Penny Preville
- Lisa Jenks
- Robert Lee Morris
Sponsors:
• StrategyWerx
• Performance Concepts
• Fusion Jewelry
• ViewPoint
• MJSA
• JA NY Show
• National Jeweler
• INDESIGN magazine
• RSP Media
• Michael O’Connor / Style&Substance
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