Royal Asscher Diamond Company is thrilled toannounce that Harrods, London’s famedluxury department store, will be selling the Stars of Africa floating diamondscollection. The collection will debut on Saturday, October 8th .
Harrods will have the largest collection ofStars of Africa jewelry in the UK, including the limited editions with pinkdiamonds and the Royal Stars with orange diamonds, which are a tribute to theRoyal Dutch family for the extension of the Royal title earlier this year.
Launched in 2009, this beautiful and innovativecollection (comprised of rings, earrings, pendants and cufflinks) consist ofdiamonds encased within fluid-filled sapphire domes, which allow the diamondsto float freely like snowflakes in a snow globe. The result is cascadingdiamonds that emit light, fire and beauty, which creates a truly mesmerizing effect.
The Stars of Africa collection has more thanjust aesthetic appeal: The collection benefits Royal Asscher’sAfrica-focused fundraising initiative, Stars of Africa. This philanthropicinitiative aims to improve infrastructure in Africa by generating funding forhealthcare, education and self sufficiency programs. As a family and as acompany, the Asschers have a strong collective social conscience and aninherited love of the undeniable beauty of diamonds. Royal Asscher considers itto be of paramount importance that diamonds not only bring happiness to thewearer, but also to everyone involved in the diamond supply chain.
Mike Asscher says: “The world’s most famousluxury department store is a perfect fit and we are very proud that the Starsof Africa Collection is now being sold within the vicinity of the true Star ofAfrica: the Cullinan diamond.”
RoyalAsscher is renowned for its unique heritage and history, which includescleaving the world’s largest rough diamond in 1908, the Cullinan, presentlyhoused in Great Britain’s Crown Jewels. Royal visitors to the Amsterdam basedcompany include Japan’s Emperor Hirohito, Queen Elizabeth II of Great Britainand Queen Juliana and Prince Bernhard of the Netherlands.
RoyalAsscher’s Stars of Africa collection has appeared in international magazinessuch as Elle, InStyle, Runway, Lucky, Genlux, Kurv and US Magazine, and it hasbeen coveted by celebrity admirers such as Kate Bosworth, Sophia Vergara, MeganFox, Joss Stone, Serena Williams, Estelle and Reba McEntire, all of whom havedonned pieces on the red carpet from this collection.
Robyn Hawk
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