Royal Asscher and CoutureLab Support Seven Bar Foundation
by Robyn Hawk on January 28, 2012
RoyalAsscher and CoutureLab Partner
To Support the Seven Bar Foundation
Royal Asscher is thrilled toannounce the debut of jewelry from its Stars of Africa and Shining Stars collectionson CoutureLab in benefit of the Seven Bar Foundation.
CoutureLab, a luxurygift website which sells fine and rare to come by products from around theglobe, focuses on quality, heritage and craftsmanship – a perfect fit for RoyalAsscher’s specially crafted and unique jewelry.
Royal AsscherDiamond Company (www.royalasscher.com)is renowned for its unique heritage and history, which includes cleaving theworld’s largest rough diamond in 1908, the Cullinan, presently housed in GreatBritain’s Crown Jewels. Royal Asscher diamonds are considered to be among thebest in the world – always guaranteed to be of exceptional quality andcraftsmanship. In addition to creating beautiful diamond jewelry, Royal Asscherhas a strong collective social conscience and considers ethical and socialresponsibility to be of paramount importance.
Seven Bar is the brand for the empowerment ofwomen. As a social enterprise, Seven Bar fuels microfinance institutions bydriving profits with purpose with cause-marketing brand partners. The result isempowered women, enriched communities and higher GDP. Royal Asscher’sjewelry on CoutureLab will serve more than just an aesthetic appeal; 20% of theretail profit from the sale of each piece will benefit the Seven Bar Foundation and help extendladders to women out of poverty.
Renata Black, founder of the Foundation says, “TheRoyal Asscher Family provides the best quality jewelry on the market whilesimultaneously empowering women. It really doesn’t get better than that.We are honored to call the Royal Asscher Family our steadfast partners becauseyou feel the goodness in the DNA of their product.”
Royal Asscher’s beautiful and innovative Stars ofAfrica and Shining Stars collections consist of diamonds encased withinfluid-filled sapphire domes, which allow the diamonds to float freely likesnowflakes in a snow globe. The result is cascading diamonds that emit light,fire and beauty, creating a truly mesmerizing effect. Each piece is intricatelyhandcrafted by expert craftsmen in Florence, Italy, adding much allure to thesealready beautiful and unique pieces.
Lita Asscher, President ofRoyal Asscher of America says, “RoyalAsscher supports CoutureLabfounder Carmen Busquets’ vision for her website asa place where the stories of theproducts and the people behind them would be celebrated – where clients couldnot only learn about the heritage and see the true value of it, but also fallin love and own a piece of it. I believe Royal Asscher’s jewelry fitsperfectly with CoutureLab’s vision and we are thrilled to partner with them tohelp empower women.”
