RMS Titanic Inc. Teams Up With QVC for 100th Anniversary Collection

by Robyn Hawk on March 23, 2012


RMS Titanic, Inc., a Subsidiary of Premier Exhibitions, Inc., is the Only Company Permitted by Law to Recover Objects From the Wreck Site of Titanic, Signs First Ever Deal With External Retail Partner to Replicate Artifacts

RMS Titanic, Inc., a subsidiary of Premier Exhibitions. Inc., a leading presenter of museum quality touring exhibitions around the world, announced today that the company will enter into a relationship with QVC(R), Inc., one of the largest multimedia retailers in the world. As the only company permitted by law to recover objects from the wreck site of Titanic, RMS Titanic, Inc. will work closely with QVC to design several Titanic-inspired products including jewelry, home goods, giftware and a fragrance, “Legacy 1912–Titanic.(TM)”.

A Note About the Inspiration

Legacy 1912 is based upon the perfume oils developed by German-born chemist Adolphe Saalfeld. He was traveling first class on the Titanic to New York in hopes of developing a new line of perfumes in floral and citrus scents. He survived the sinking, but his 65 samples were lost. Recovered from 2-1/2 miles beneath the ocean’s surface, many samples amazingly still contained their extraordinary perfumes.

RMS Titanic Inc.’s venture with QVC is the first external retail agreement the company has ever granted the rights to in terms of reproducing Titanic’s artifacts or using them as inspiration for additional products.

“As we prepare for the 100th anniversary of Titanic’s sole maiden voyage in April, it is a perfect time for RMS Titanic Inc. to create some one-of-a-kind products to commemorate this historic occasion,” said Marcy Davis, SVP Retail/Licensing, Venue Operations and Strategic Partnerships. “Teaming up with QVC allows us to bring a little bit of Titanic to viewers nationwide.”

Each of the products being sold by QVC will either be an exact replica of an item recovered from the wreck site of Titanic or will be inspired by a passenger’s belonging. The full range of prices is covered in beautifully reproduced pieces from this White Topaz & Diamond Filigree Ring…

A Note About the Inspiration

This piece is based on a beautiful, handmade, platinum, 18K gold, and diamond ring that probably belonged to one of Titanic’s first-class passengers. During the formal dinners onboard, this ring would’ve sparkled and danced with an inner fire in response to the glow of electric lights. The gallery design gives it a three-dimensional depth as it highlights the Edwardian love of jewelry in its imitation of lace.                                                             via QVC website

To a stunning reproduction of a First Class Cabin Key:   Sure to ignite conversation, this highly polished slide pendant–inspired by the RMS Titanic–displays a radiant key and a replicated first-class tag. Beautiful on its own, it also adds an element of history to your jewelry box. From the Titanic Collection.

A Note About the Inspiration

Titanic was a floating palace with a full complement of cabins, suites, provision stores, cabinets, and more. Each door had a lock and key. Much as in today’s society, the stewards had keys to access the cabins so they could refresh or remove drinking water, flowers, and similar supplies and furnishings.                   via QVC website

The products are scheduled to debut on QVC April 6 at 8:00 PM (ET) as well as on QVC UK on April 10.

The U.S broadcast is scheduled to feature expert guest Alexandra Klingelhofer, vice president of collections for RMS Titanic, Inc. and the UK show will feature P.H. Nargeolet, director of underwater research for RMS Titanic Inc. Klingelhofer and Nargeolet will provide historical background and context on each product during the broadcasts.


RMS Titanic Inc. hosts six traveling Titanic exhibits, called Titanic: The Artifact Exhibition, throughout the world as well as permanent exhibits in both Las Vegas and Orlando (visit rmstitanic.net for current venues). The Titanic inspired fragrance, “Legacy 1912–Titanic(TM)”, and select jewelry and home items will also be sold at thetitanicstore.com as well as in various Titanic exhibit venues around the globe.

RMS Titanic, Inc., a wholly owned subsidiary of Premier Exhibitions, Inc., is the only company permitted by law to recover objects from the wreck of Titanic. The Company was granted Salvor-In-Possession rights to the wreck of Titanic by the United States District Court for the Eastern District of Virginia, Norfolk Division in 1994 and has conducted eight research and recovery expeditions to Titanic recovering approximately 5,000 artifacts. The Company is located in Atlanta, Georgia, and also serves as a leading presenter of museum quality exhibitions throughout the world. As the recognized leader in developing and displaying unique exhibitions for education and entertainment the Company tours multiple experiences including the blockbuster “Titanic: The Artifact Exhibition,” now seen by more than 25 million worldwide. For more information on RMS Titanic, Inc. please visit www.rmstitanic.net . For additional information about Premier Exhibitions, Inc. please visit www.prxi.com .
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation, is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 195 million homes worldwide. The company’s website, QVC.com, is ranked among the top general merchant Internet sites. With operations in the United Kingdom, Germany, Japan and Italy, West Chester, Pa.-based QVC has shipped more than a billion packages in its 25-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

SOURCE: RMS Titanic Inc.

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