DebutMarks the Next Milestone in Tiffany’s Great Legacy
NEW YORK, NY (February 15, 2012) — In honor of its 175thanniversary, Tiffany & Co. unveils RUBEDO™ metal, a new jeweler’s metal. RUBEDO™ metal is the first such creation in Tiffany’s history and takes itsplace among the most beautiful metals in the world. In the medieval philosophyof alchemy, Rubedo was the title of the very highest achievement, when matterand spirit fused to create something of rare beauty.
This triumph is perfectly expressed in Tiffany’s newRUBEDO™ metal, which marries the richnessof gold, the brilliance of silver and the warmth of copper. Metallurgistsexperimented with different ratios over a long testing period until theyachieved the desired color, radiant with the glow of “ first light” that awakens a sense of wonder and ennoblesthe spirit. In addition, this unique alloy is lightweight yet strong, polishesto a smooth luster and is exceptionally flattering to the skin.
RUBEDO™ metal is thecompany’s latest in a history of innovations in metallurgy. Tiffany was thefirst American company to incorporate the 925/1000 British standard of silverpurity. Largely through the efforts of founder Charles Lewis Tiffany, the U.S.government adopted the standard, and later, the jeweler’s standard for platinum(.950 pure), as well.
In the 1850s Tiffany & Co. established a silver studio,the first American school of design, which produced groundbreaking exhibitsthat won top awards at the great world’s fairs of the late 19th century. At the1867 Paris fair, Tiffany’s lavishly chased silver inlaid with gold, copper andenamel won the grand prize for silver craftsmanship, the first awarded by aforeign jury to an American design house. At the 1878 Paris fair, Tiffanybecame the first American silversmith to take home the Grand Prize for Excellence,awarded for its ingenious Japanesque silver of inlaid mixed metals and complexalloys of gold, silver, copper, bronze and platinum.
Tiffany’s RUBEDO™ metalis crafted in this great tradition. It debuts in Tiffany 1837™ designs that feature elegant contourspolished to a high luster and finished with the jeweler’s hallmark. Light playsover the generous surfaces like the blush of early morning across the sky.
Among the luminous creations is an elongated cuff that crisplyincorporates the hallmark at the cuff’s edge. A similarly contoured ringcarries the Tiffany legacy with equal grace. Tiffany designers also contrastthe warmth of RUBEDO™ with sterlingsilver in a pendant and necklace of interlocking circles of great movement anddimension. Tiffany 1837™ RUBEDO™ jewelry designs inscribed with the signatureof founder Charles Lewis Tiffany are available for 2012, in celebration ofTiffany’s anniversary year.
Just in time for Mother’s Day Gift Giving! My favorite piece in the collection is the Interlocking Bangle – BUT – in case you’re interested…I would take either the Ring or Inter-Locking Bangle shown above!
The collection is available at select Tiffany& Co. stores worldwide and at Tiffany.com.
Robyn Hawk
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