The joint venture will become operative with the organization of the new international
VICENZAORO Dubai exhibition managed by Fiera di Vicenza, which will consolidate Dubai as the undisputed jewellery capital in the Arabian Gulf and that will take place April 23-26, 2015. The agreement with Dubai World Trade Centre, the largest exhibition organiser and management company in MENA, aims to establish a new company called “DV Global Link”, based in Dubai. The goal of the two companies is to jointly organize VICENZAORO Dubai, a super global show dedicated to jewellery, filling a void in this sector in a region accessible by two thirds of the world’s inhabitants in 6 hours by plane. Thanks to the expertise of Fiera di Vicenza and VICENZAORO and prestigious collaboration with DWTC, the Event will become an important international meeting in the Spring, that will become the point of reference for the whole basin of the Arabic-speaking countries, Middle East, Africa, Russia, Central South East Asia.
Matteo Marzotto, President of Fiera di Vicenza, commented as follows, “Today is a historical
moment for Fiera di Vicenza and for the entire Venetian and Italian trade fair system. The
agreement reached with DWTC to launch VICENZAORO Dubai is a decisive turning point in our Company’s internationalisation strategy and defines a systemic union that is not just economically highly valuable, but also for its cultural interconnection with a very prestigious partner. An alliance laying a bridge between Vicenza, pearl of the gold and jewellery industry and Dubai, important world luxury showcase, adding value to Italian lifestyle as never before in one of the Countries and areas with the highest potential. Presence in the United Arab Emirates significantly strengthens our role as a global “Event Show Producer”, in accordance with the new Fiera di Vicenza identity; no longer just container of spaces, but a company that promotes and generates top quality content, exporting its innovative format and know-how of excellence all over the world. Pursuing this mission, the agreement with the DWTC puts us in an absolute main player role on the global competition chessboard, generating value and promoting what’s well done in Italy and Europe all over the world.”
His Excellency Helal Saeed Al Marri, Director General of Dubai’s Department of Tourism and
Commerce Marketing, and CEO of Dubai World Trade Centre noted: “Today marks a significant milestone achievement for both the cities of Dubai and Vicenza, and between Dubai World Trade Centre and Fiera di Vicenza. The inter-region strategic intermix of visions, strengths and ambitions shall create Vicenzaoro Dubai, a joint venture mega jewellery event in Dubai which embodies friendship, creativity, knowledge and globalisation – the precise values that Dubai and Dubai World Trade Centre have built its successes on. As Dubai fast forward its strategic efforts in achieving its Tourism Vision 2020 under the guidance of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and Ruler of Dubai, we are excited by the partnership with Fiera de Vicenza in constructing a truly global jewellery sourcing hub in Dubai, where business tourism is a vital contributor to the Vision. The new event initiative will now offer the Italian and international luxury jewellery community the most sought after entry channel into one of the world’s most vibrant emerging business districts.”
Following the agreement with the DWTC, Fiera di Vicenza will strengthen its position among the leading players in the world including through the development and promotion of its brand.
The two Countries find in Vicenza and Dubai the respective protagonists of the intersection
between supply and demand in luxury manufacturing. The Italian gold-working output is at
the top of gold production, with exports amounting to approximately 6 billion euro per year.
Dubai is a strategic location, the key centre of world luxury in a system that, thanks to recent
infrastructure development, is accommodating 11 million tourists a year, with a Tourism Vision 2020 of welcoming 20 million visitors by the turn of the next decade.
In this context, Fiera di Vicenza and Dubai World Trade Centre represent two catalysts and a worldwide business hub, whose joint venture opens a new chapter in the global jewellery sector. The establishment of a new company “DV Global Link” creates a real bridge between East and West, between Europe and the United Arab Emirates, between brand awareness of the Company from Vicenza – in terms of design, innovation, manufacturing and B2B – and the strategic position of DWTC, reference leader in the UAE for the organization and management of fair Events in many key sectors of the global economy.
Robyn Hawk
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