via Press Release
ALOR’S NEW CAMPAIGN TAKES INSTA-CREATIVE TO THE NEXT LEVEL
Southern California-based ALOR, the largest global creator of luxury cable jewelry, debutted a national ad campaign this spring, entirely of their own design. In a major departure from past campaigns which featured familiar faces from the world of modeling, ALOR has chosen a new star for this campaign: their own cable jewelry.
Shot solely on premise at ALOR’s La Jolla, California studio, the campaign imagery features several looks styled by the brand’s in-house marketers and merchandisers.
The shots are close-up and focused on product—a mix of fashion-forward cable designs and new diamond bar styles are featured. Versatility is shown in the myriad of ways the product can be worn; stacked rings, mix and match styles, two-tone or monochrome assemblies, and layered diamond bar pendants. The real life, Instagram-style campaign is ALOR’s response to an increasingly youthful, dialed-in, and modern consumer.
ALOR’s president, Ori Zemer, explained “The impetus for this style of ‘of the moment’ creative direction is to deliver something desirable to our consumers, something that will appeal to their sensibilities and interests, which, in our social media-driven culture, seems to be a focus on real lifestyle and insta-ready looks. In taking the campaign in-house, it allows us to showcase the product as we have designed it to be worn, ensuring the pieces are the star of each image.”
The campaign will debut across various media platforms, with a major increase in spending on digital advertising, specifically supporting social media.
ABOUT ALOR: ALOR is a modern fine fashion jewelry and watch brand specializing in 18k gold luxury cable designs and Swiss Made timepieces. The ALOR collections combine casual simplicity with refined elegance for a product that can be worn day and night, by women of all ages and stylistic sensibilities. Based in San Diego, California, ALOR was founded by designer Jack Zemer and his wife Sandy Zemer in 1979. The Zemers’ goal was to create an artful fusion of timeless yet modern pieces that feature sensual, fluid construction and are above all, wearable. The collection is designed in Southern California and featured in a growing global distribution network including Nordstrom and Holt Renfrew. For more information, visit www.ALOR.com.
Robyn Hawk
Latest posts by Robyn Hawk (see all)
- BrilliAnt®, the 8th edition of the ADTF, Goes International - August 13, 2016
- AGTA Spectrum Awards™ "Platinum Honors" Winnners #AGTA15 - August 11, 2016
- YES! an #Olympic #Jewelry Story! It Happened In The Pool #JewelryMoment - August 9, 2016
