PLATINUM FAN\u2019S FAVORITES<\/u><\/b><\/span><\/div>\n
MARTHA STEWART WEDDINGS’ FANS CHOICES <\/b><\/span><\/div>\n
IN PLATINUM JEWELRY UNVEILED<\/u><\/u><\/b><\/span><\/div>\n
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<\/a>The public has spoken and the results are in for the Martha Stewart Weddings Fan Favorites<\/a><\/b> contest.  Fans of the newly re-launched Platinum Jewelry<\/b> Facebook page<\/a>  were invited to vote for their favorite platinum pieces by \u201cliking\u201d their preferences from a gallery of over 80 designs.  <\/span><\/div>\n

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40 designs were chosen and are currently housed in a stunning slideshow <\/a>on the Martha Stewart Weddings website<\/a> with an icon designating them \u201cPlatinum Fan Favorites.\u201d  Some of the winning brands in the MSW jewelry gallery include: Danhov, Tacori, Erica Courtney <\/b>(picture left), Novell, James Allen, Claude Thibaudeau, Mark Schneider, Chad Allison <\/b>(picture right) and Designs by Vatch\u00e9<\/b>. <\/u><\/span><\/div>\n<\/a><\/u> <\/u><\/span><\/div>\n
This contest is just one of PGI\u2019s latest marketing initiatives to bring millennial consumers a fun and interactive jewelry experience via the media platforms they spend the most time on. The hands-on nature of such a contest allows consumers to forge a stronger connection to platinum jewelry designs while learning more about the special characteristics of platinum.<\/span><\/div>\n
\u201cOur research shows that the platinum customer is more digitally savvy providing the industry many opportunities to engage with them even before they arrive in store.  This kind of promotion serves to expose them to the latest designs in platinum and gives them a better understanding of what sets platinum apart from all other metals\u201d<\/i> Huw Daniel, President PGI USA says.<\/span><\/p><\/blockquote>\n
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About PGI-USA:<\/u><\/u><\/span><\/i><\/b><\/div>\n
Platinum Guild International <\/a>is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade.  PGI has offices in each of the world’s major jewelry markets, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit <\/i>www.platinumguild.com<\/span><\/i><\/a><\/span><\/div>\n
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