{"id":1490,"date":"2013-08-20T18:56:00","date_gmt":"2013-08-20T18:56:00","guid":{"rendered":"http:\/\/userblogs.ganoksin.com\/dailyjewel\/?guid=c8f1d43146aa933c4bad5a9f71e6d219"},"modified":"2013-08-20T18:56:54","modified_gmt":"2013-08-20T18:56:54","slug":"precious-resources-a-revolutionary-gem-marketing-tool","status":"publish","type":"post","link":"https:\/\/userblogs.ganoksin.com\/dailyjewel\/2013\/08\/20\/precious-resources-a-revolutionary-gem-marketing-tool\/","title":{"rendered":"Precious Resources: A Revolutionary Gem Marketing Tool"},"content":{"rendered":"
PRECIOUS RESOURCES LAUNCHES CUSTOM SOURCED GEMS FOR CUSTOM DESIGNED JEWELRY<\/span><\/b><\/span><\/div>\n

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Teofilo Otoni, Brazil 20th<\/sup> August 2013 \u2013 <\/span><\/b>David Stanley Epstein of Brazil-based colored gemstone buying agency, Precious Resources, today announces the launch of an innovative sales tool aimed to help custom jewelers and designer-makers further differentiate themselves from the competition.<\/span><\/div>\n

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Consisting of an emailable video of between three and 15 minutes duration, the sales tool is designed to be shared with the friends and family of jewelers\u00b4 customers. The video will follow the order arriving at Precious Resources\u00b4 buying office in Brazil\u00b4s world famous Minas Gerais (meaning General Mines) state; including the search for the ideal rough gem material in Teofilo Otoni\u00b4s open air gem plaza or to the mine if necessary; through the cutting of the stone in Precious Resources\u00b4 ethical gem cutting workshop.<\/span><\/div>\n

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The finished gem is presented on a turntable with the size, weight, region \u2013 and when known \u2013 the mine. The jeweler\u00b4s and client\u00b4s names will feature prominently throughout; presenting the jeweler with a strong branding opportunity \u2013 and the customer a living testament to the occasion and the emotion behind the piece.<\/span><\/div>\n

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If desired the jeweler or goldsmith can add onto the video the production of the piece and its presentation to the customer.<\/span><\/div>\n

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\u201cWe\u00b4ve been buying in Brazil for over 30 years, so we\u00b4ve seen numerous changes in the needs of our diverse clients \u2013 and the expectations of their own customers.<\/span><\/div>\n

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As more and more jewelers seek to differentiate themselves from mass-marketers by offering custom design services on premises, we want to offer the opportunity to \u201cromance their customers\u00b4 stones\u201d as an additional differentiator that research suggests will help close more sales,\u201d said Epstein today.<\/span><\/div>\n
www.customsourcedgems.com<\/a><\/span><\/b><\/div>\n

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