{"id":24,"date":"2009-01-19T09:03:18","date_gmt":"2009-01-19T14:03:18","guid":{"rendered":"http:\/\/dailyjewel.userblogs.ganoksin.coms\/2009\/01\/19\/how-to-get-your-product-on-a-shopping-network\/"},"modified":"2009-01-19T09:03:18","modified_gmt":"2009-01-19T14:03:18","slug":"how-to-get-your-product-on-a-shopping-network","status":"publish","type":"post","link":"https:\/\/userblogs.ganoksin.com\/dailyjewel\/2009\/01\/19\/how-to-get-your-product-on-a-shopping-network\/","title":{"rendered":"How To Get Your Product On A Shopping Network"},"content":{"rendered":"<p><a href=\"http:\/\/2.bp.blogspot.com\/_dYOW3_y9xoY\/SW-VRjYmtoI\/AAAAAAAABCw\/TtujcM4memQ\/s1600-h\/CNN_Money_logo.gif\"><img alt=\"\" src=\"http:\/\/dailyjewel.userblogs.ganoksin.coms\/wp-content\/plugins\/wp-o-matic\/cache\/8d05d_CNN_Money_logo.gif\" border=\"0\" \/><\/a><\/p>\n<p><a href=\"http:\/\/askfsb.blogs.fsb.cnn.com\/2009\/01\/04\/how-to-get-your-product-on-qvc\/\">http:\/\/askfsb.blogs.fsb.cnn.com\/2009\/01\/04\/how-to-get-your-product-on-qvc\/<\/a><\/p>\n<p><strong><\/strong><br \/><strong>This info comes from CNNMoney&#8217;s Small Business Ask &amp; Answer:<\/strong><\/p>\n<p><em><strong><\/strong><\/em><br \/><em><strong>Mona Kahn, Salt Lake City asked:<\/strong> I am a jewelry designer and I want to present my merchandise to a larger audience. How do I get my products on ShopNBC, QVC or similar outlets? <\/em><\/p>\n<p><strong>By Christina Crapanzano, CNNMoney.com contributing writer answers:<\/strong> The application process is quick and painless. Both ShopNBC and QVC have applications available online for downloading, and both sites offer guidelines for product submissions. You\u2019ll need to send in digital photos of your product and answer questions about your manufacturing process and price point. The networks are looking for vendors who already have a product &#8211; they aren\u2019t interested in ideas, sketches or prototypes.<\/p>\n<p>We asked the shows\u2019 vendor scouts to tell us a bit more about how they pick new products to feature.<\/p>\n<p>QVC has more than 10,000 applicants each year, and also recruits vendors from trade shows or craft fairs. From that, only about 500 new vendors are introduced on-air each year.<\/p>\n<p>\u201cDon\u2019t be redundant,\u201d says Marilyn Montross, QVC\u2019s director of vendor relations. \u201cThe first thing we look at is the product. For jewelry, we\u2019re asking, \u2018is this something new and innovative versus products we\u2019re already selling?\u2019\u201d<\/p>\n<p>The same philosophy holds true at ShopNBC. \u201cThe product is the star of the show,\u201d says Anthony Giombetti of ShopNBC\u2019s media relations department.<\/p>\n<p>Watch the networks you are applying to and get to know their current products and vendors. That will also give you an idea of their target audience and your potential customers. For ShopNBC, the typical viewer is over the age of 45 and is affluent, with an average household income of more than $70,000. QVC says its customers are predominantly women, though its demographic changes hour-to-hour depending on programming.<\/p>\n<p>Knowing your audience\u2019s tastes is only the first part of the battle. The next step for applicants is demonstrating a capability to produce in mass quantities.<\/p>\n<p>\u201cThey have to have their ducks in order,\u201d says ShopNBC Chief Merchant Kris Kulesza. \u201cIf you can only make five to 10 units of something, that could close the door.\u201d ShopNBC, which broadcasts to more than 70 million homes, might ask vendors to have as many as 5,000 units available.<\/p>\n<p>However, QVC\u2019s Montross warns against jumping the gun &#8211; never manufacture large quantities of your product on spec before getting approval from the network. They want to see that you are capable of manufacturing mass quantities, not that you\u2019ve already done it.<br \/>The volume demand usually rules out hand-crafted items.<\/p>\n<p>\u201cIn order to do both the volume and quality, [vendors] need to be working with a pretty sophisticated manufacturing factory,\u201d Montross says. In rare cases, networks might put vendors in touch with manufacturing companies, but they will not pay manufacturing costs.<\/p>\n<p>\u201c[Merchants] have to be willing to make an investment,\u201d Kulesza says. \u201cNot everything will take off or sell out from the get-go. You may have to make an investment up front.\u201d<\/p>\n<p>Something else the networks seek: A personality and a story to go along with the product. If you become a vendor, you will likely present your product yourself. You should be prepared with all the elements that go into making compelling TV, such as a good storyline with twists and turns. You\u2019ll want to have themes and variations in your product line that you can discuss.<\/p>\n<p>Finally, don\u2019t be shy. Be able to talk enthusiastically about your product, both to the vendor scouts and also, potentially, on air.<\/p>\n<p>Persistence is key: Kulesza says that if you submit an application and get no word back, \u201cDon\u2019t be afraid to make the call directly to us.\u201d<\/p>\n<p><strong>Application To Become A Vendor:<\/strong><\/p>\n<p><strong>HSN &#8211; Become an HSN Partner:<\/strong> <a href=\"http:\/\/www.hsn.com\/become-a-hsn-vendor_at-4682_xa.aspx?nolnav=1&amp;cm_sp=Global*BN*Vendor\">http:\/\/www.hsn.com\/become-a-hsn-vendor_at-4682_xa.aspx?nolnav=1&amp;cm_sp=Global*BN*Vendor<\/a><\/p>\n<p><strong>QVC &#8211; How To Become a QVC Vendor:<\/strong> <a href=\"http:\/\/www.qvcproductsearch.com\/become_a_qvc_vendor.htm\">http:\/\/www.qvcproductsearch.com\/become_a_qvc_vendor.htm<\/a><\/p>\n<p><strong>ShopNBC &#8211; Become a ShopNBC Vendor:<\/strong> <a href=\"http:\/\/www.shopnbc.com\/pom2k.aspx?category=cc\/vendor&amp;page=vendor_steps&amp;title=vendor_steps&amp;displaytype=5&amp;ft=0&amp;cm_re=BN-_-Vendors-_-N\">http:\/\/www.shopnbc.com\/pom2k.aspx?category=cc\/vendor&amp;page=vendor_steps&amp;title=vendor_steps&amp;displaytype=5&amp;ft=0&amp;cm_re=BN-_-Vendors-_-N<\/a><\/p>\n<p><em><strong>I think the bottom line is, do you have a &#8220;business plan&#8221;or at least a &#8220;marketing plan&#8221; ? most of the questions that you will be asked and expected to know the answers to will be covered in a written plan. <\/strong><\/em><\/p>\n<p><em><strong><\/strong><\/em><br \/><em><strong>There are several places to get the basic business\/marketing plan &#8211; you just go in and answer the questions. <\/strong><\/em><\/p>\n<p><em><strong><\/strong><\/em><br \/><em><strong>This should get you started:<\/strong><\/em><\/p>\n<p><strong>Business Plans &#8211;<\/strong> <a href=\"http:\/\/office.microsoft.com\/en-us\/templates\/results.aspx?qu=business+plan&amp;av=TPL000\">http:\/\/office.microsoft.com\/en-us\/templates\/results.aspx?qu=business+plan&amp;av=TPL000<\/a><\/p>\n<p><strong>Marketing Plans &#8211;<\/strong> <a href=\"http:\/\/office.microsoft.com\/en-us\/templates\/results.aspx?qu=marketing+plan&amp;av=TPL000\">http:\/\/office.microsoft.com\/en-us\/templates\/results.aspx?qu=marketing+plan&amp;av=TPL000<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>http:\/\/askfsb.blogs.fsb.cnn.com\/2009\/01\/04\/how-to-get-your-product-on-qvc\/ This info comes from CNNMoney&#8217;s Small Business Ask &amp; Answer: Mona Kahn, Salt Lake City asked: I am a jewelry designer and I want to present my merchandise to a larger audience. How do I get my products on ShopNBC, QVC or similar outlets? By Christina Crapanzano, CNNMoney.com contributing writer answers: The application process [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":0,"comment_status":"open","ping_status":"1","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/userblogs.ganoksin.com\/dailyjewel\/wp-json\/wp\/v2\/posts\/24"}],"collection":[{"href":"https:\/\/userblogs.ganoksin.com\/dailyjewel\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/userblogs.ganoksin.com\/dailyjewel\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/userblogs.ganoksin.com\/dailyjewel\/wp-json\/wp\/v2\/users\/102"}],"replies":[{"embeddable":true,"href":"https:\/\/userblogs.ganoksin.com\/dailyjewel\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":0,"href":"https:\/\/userblogs.ganoksin.com\/dailyjewel\/wp-json\/wp\/v2\/posts\/24\/revisions"}],"wp:attachment":[{"href":"https:\/\/userblogs.ganoksin.com\/dailyjewel\/wp-json\/wp\/v2\/media?parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/userblogs.ganoksin.com\/dailyjewel\/wp-json\/wp\/v2\/categories?post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/userblogs.ganoksin.com\/dailyjewel\/wp-json\/wp\/v2\/tags?post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}