{"id":151,"date":"2009-02-09T21:32:00","date_gmt":"2009-02-10T02:32:00","guid":{"rendered":"http:\/\/dianegeisel.userblogs.ganoksin.coms\/2009\/02\/09\/social-marketing-for-those-of-us-selling-on-line\/"},"modified":"2009-02-09T21:32:00","modified_gmt":"2009-02-10T02:32:00","slug":"social-marketing-for-those-of-us-selling-on-line","status":"publish","type":"post","link":"https:\/\/userblogs.ganoksin.com\/dianegeisel\/2009\/02\/09\/social-marketing-for-those-of-us-selling-on-line\/","title":{"rendered":"Social Marketing- for those of us selling on line!!"},"content":{"rendered":"<p><a href=\"http:\/\/www.blogger.com\/mygemstonebox@yahoo.com\"><img alt=\"\" src=\"http:\/\/4.bp.blogspot.com\/_v38FVMN36KY\/SZDuMAy1cKI\/AAAAAAAAAYo\/4zlz9_C16fE\/s320\/2-9-09+Spring+boquet+woven+bracelet.jpg\" border=\"0\" \/><\/a><\/p>\n<div>In the most simplistic terms Social Marketing is very much like going out and making friends. You visit different venues and make contacts (friends) and interact with them\u2026 talk (chat, email, leave comments etc.), find common interests and truly get to know them. During this process you introduce them to your business. This is also referred to a \u201csoft sell\u201d. You mention the new piece you are designing or the new order you received and before you know it you are discussing your business! Sounds easy right? Well, it is and it isn\u2019t. We need to dedicate time each day to building these relationships just like \u201creal life\u201d. We can\u2019t have friends and not spend time with them; right? Otherwise, you wouldn\u2019t call them friends!<\/p>\n<p>Here are a variety of ways to accomplish social interaction on the web:<br \/>Blogging or mini-blogs: We write about ourselves and our business usually on a set schedule\u2026 our readers begin to expect to see something new on a regular basis. We develop a following of readers who get to know us through this process and hopefully we build and cultivate a rapport with them. These new friends become a source for sales. This is done through commenting on the different posts. Sites like <a href=\"http:\/\/www.blogger.com\/\">Blogger<\/a> and <a href=\"http:\/\/wordpress.com\/\">WordPress<\/a> make it easy for us to establish a blog. Sites like \u201c<a href=\"http:\/\/www.ning.com\/\">Ning<\/a>\u201d are set up for mini-blogs arranged in communities. There are sites that we can join that are communities for blogs and attract specific types of readers.<\/p>\n<p>Writing \u201cexpert\u201d pieces on topics relating to our business is another way to social market our stores. There are sites established to help us do just this. <a href=\"http:\/\/www.squidoo.com\/\">Squidoo<\/a>, <a href=\"http:\/\/hubpages.com\/\">Hubpages<\/a>, <a href=\"http:\/\/www.openzine.com\/aspx\/Login.aspx\">OpenZine<\/a> are just a few. Each is set up a bit differently but they all have help along the way. With a little effort we can be published and searchable on the web! Searches are based on the key tag words we use and the content we post. Another way to get published is to write articles for a favorite magazine or websites. Write and submit them on a regular basis. I\u2019m testing out being a volunteer Editor for a woman\u2019s site called <a href=\"http:\/\/jewelrycollecting.bellaonline.com\/Site.asp\">BellaOnline<\/a> where I write articles on Jewelry Collecting and interact with readers through a forum there. There are many ways to become published.<\/p>\n<p>Join social sites like <a href=\"http:\/\/www.myspace.com\/\">MySpace<\/a>, <a href=\"http:\/\/www.new.facebook.com\/\">Facebook<\/a>, <a href=\"http:\/\/www.linkedin.com\/\">LinkedIn<\/a>, <a href=\"http:\/\/twitter.com\/\">Twitter<\/a>, <a href=\"http:\/\/www.youtube.com\/\">YouTube<\/a>, &amp; <a href=\"http:\/\/www.flickr.com\/\">Flickr<\/a>. Each has it\u2019s own benefit but the idea is the same\u2026 it is an interface we can use to meet new people on a personal or professional level and share information about ourselves including pictures, video, writing, chatting and yes even having fun all the while turning those new friendships into a source for sales.<\/p>\n<p>Esmarts Team members I have posted additional information to the Yahoo forum in a document called \u201cSocial Marketing Portfolio\u201d. Please take sometime and review it to find links to all the sites I have listed here and more. I\u2019m available to answer questions and help you along your social marketing journey.<\/p>\n<p>Diane Geisel<br \/>Social Marketing Director for eSMArts<\/div>\n<div> <\/div>\n<div>The new bracelet at the top of this post is for SPRING&#8230;soon to be added to my Etsy store!!<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the most simplistic terms Social Marketing is very much like going out and making friends. You visit different venues and make contacts (friends) and interact with them\u2026 talk (chat, email, leave comments etc.), find common interests and truly get to know them. During this process you introduce them to your business. This is also [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[25,84,89,96,151,174,239,270,296],"tags":[],"_links":{"self":[{"href":"https:\/\/userblogs.ganoksin.com\/dianegeisel\/wp-json\/wp\/v2\/posts\/151"}],"collection":[{"href":"https:\/\/userblogs.ganoksin.com\/dianegeisel\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/userblogs.ganoksin.com\/dianegeisel\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/userblogs.ganoksin.com\/dianegeisel\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/userblogs.ganoksin.com\/dianegeisel\/wp-json\/wp\/v2\/comments?post=151"}],"version-history":[{"count":0,"href":"https:\/\/userblogs.ganoksin.com\/dianegeisel\/wp-json\/wp\/v2\/posts\/151\/revisions"}],"wp:attachment":[{"href":"https:\/\/userblogs.ganoksin.com\/dianegeisel\/wp-json\/wp\/v2\/media?parent=151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/userblogs.ganoksin.com\/dianegeisel\/wp-json\/wp\/v2\/categories?post=151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/userblogs.ganoksin.com\/dianegeisel\/wp-json\/wp\/v2\/tags?post=151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}