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Author Archives: james l. sweaney cga fga. gg

Announcing the Mardon Jewelers Gallery of Gems

At Mardon Jewelers, we are always looking for ways to make our business more understandable and transparent for our customers – we find this adds a level to the customer experience that shoppers are not used to in the often confusing world of jewelry and gemstones, and really sets us apart in our region of […]

Consumer Confusion with Diamond Grading Certificates

Consumers in search of diamonds will frequently give equal weight to diamond grading certificates, and use them as the basis for price comparison shopping. Since grading reports have a similar look and apparently have the same information, this seems logical to them.  However, this “Buying the Certificate” can often lead the customer to a disastrous […]