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Announcing the Mardon Jewelers Gallery of Gems

At Mardon Jewelers, we are always looking for ways to make our business more understandable and transparent for our customers – we find this adds a level to the customer experience that shoppers are not used to in the often confusing world of jewelry and gemstones, and really sets us apart in our region of Southern California.

With that in mind, we are proud to announce our new Gallery of Gems!

Mardon Jewelers’ exciting new Gallery of Gems showcases fine gems, accompanied by a full grading for Color, Cut, and Clarity.  This new grading system is founded on the GIA Colored Stone Grading System and the Gem Guide International Book of pricing data.  Other unique features include high quality photographs that show front, back, side views and a size comparison of the gem, gem enhancement and country-of-origin information, colored stone grading documentation and explanation, and the Mardon Grading Guarantee.

Interested?  Visit the new Mardon Jewelers Gallery of Gems.

Consumer Confusion with Diamond Grading Certificates

Consumers in search of diamonds will frequently give equal weight to diamond grading certificates, and use them as the basis for price comparison shopping. Since grading reports have a similar look and apparently have the same information, this seems logical to them.  However, this “Buying the Certificate” can often lead the customer to a disastrous result.

Buying the Certificate—which diamond-grading certificate is the best? is a case history showing the difference in value between a diamond graded by EGL as compared to a diamond with the same grades, but graded by GIA.  A qualified grader thought the stone graded by EGL as clarity of SI1, color of F, should have been graded clarity of SI2, color of H.  An analysis of the actual price paid for this diamond was equivalent to the price of a stone of the same weight, graded SI2 H by GIA.

Click here to read more about Diamond Grading Certificates at the Mardon Jewelers Blog