Matilija Flower Pendant
The Matilija Poppy is a beautiful and very recognizable wildflower found only in Southern California, making it a great subject for what I call “Local Product”. If you can find an object, a symbol, a graphic, or a phrase that is unique to your community, try using it as a design theme for a line of jewelry. We’ve had great success with jewelry collections featuring the Tennessee Pearl, the Riverside Raincross, and the Matilija Poppy. The key is to find something that resonates strongly within a community, and then develop your designs around it.
It’s not always easy–While living in Tennessee, we manufactured Tennessee Pearl jewelry that sold extremely well in the eastern part of the state. We would hardly sell a piece in West Tennessee–it was just a different mindset.
Look for things that your community is proud of, that identify your town or area, or that stand out as unusual. Our Raincross Collection has helped keep the doors open in these tough times. You could even try things like Bigfoot or Flying Saucers. Read how our Matilija Collection is connected to Southern California on the Mardon Blog.
james l. sweaney cga fga. gg
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